Giving a little thought to the design of your retail space can help increase sales.
You’ve put in the budget and effort to advertise your product and got customers running to a retail location where it is being sold. But these customers may not always leave the store with your product.
Customers may have the intention to buy your product before they enter the store. However, once they are in the store, there are many factors at work to influence their purchase decision. They may end up buying a competitor’s product due to discount, attractive product display or a very persuasive salesperson.
Here are 3 ways to elevate the customer experience and maximise the sales potential of your product’s retail environment.
1. Create a captivating product display
Depending on your brand strategy, your retail display can be a highly conceptualised exhibit or a recreation of a familiar scenario such as a home kitchen. It should stand out among the visual clutter of the retail environment, compelling passers-by to stop and look. More importantly, it must appeal to the customer’s aspirations and create an emotional connection.
2. Don’t forget the selling points
With retail display, customers get to interact with the product directly to gather more information in order to make a purchase decision. Why not give them more reasons to purchase the product? Use posters, buntings, shelftalkers, shelfvisions, shelfbanners, point-of-purchase displays, wobblers and backer cards to put your product benefits and selling points out front and center.
3. Engage the senses
Unlike advertising, a retail display engages all the senses – sight, touch, smell, hearing and taste. So turn your retail display into a more immersive experience by allowing customers to get to know the product beyond seeing and touching it. Think about a particular scent, taste, sound or music that customers can associate with your product, and incorporate that into the retail environment. And, of course, nothing is more attention grabbing than having a salesperson talk to customers and performing promotional activities such as samplings and product demonstrations.